Privacy and Cookies Policy

About this policy and who we are

We are Llys Dulas Estate Company Limited and trade as Sage And Sea.

All references to “we” “our” “us” or “company” within this statement or within any opt-in notices are deemed to refer to Llys Dulas Estate Company Limited trading as Sage and Sea (a company registered in England & Wales, company number 00541059).

Our registered office is The Administration Centre, Llys Dulas Estate, Dulas, Amlwch, Anglesey, LL70 9LX and our ICO Reference number is ZA480397.

We are committed to protecting and preserving your privacy when you visit our website or communicate with us electronically, and this policy explains how we collect, use, share and protect your personal data.

The Data Controller is Llys Dulas Estate Company Limited.  

We are responsible for the collection and proper management of any personal information you submit.  We will keep your personal details secure and use the information you provide consistently with applicable privacy and data protection laws and the terms of this Privacy Policy.  We are also legally obliged to use your information in line with current legislation covering the protection of personal information, including the Data Protection Act 1998.

This policy covers guests who use our company website to book a holiday or look for a holiday with Sage and Sea.   Please note that our customers must be over the age of 18 and we do not, therefore, collect personal information from children.

We monitor and review our privacy policy regularly and will publish any changes on this web page.  This policy was last updated on 11 January 2019. By using the website, you agree to be bound by this policy.

Personal information we collect

In running and operating the website, we may collect and process the following information:

  • Identification: name, title, date of birth, age/age range, gender, location
  • Contact details: postal addresses, phone numbers, email addresses
  • Account login details: email address, password (which is stored in encrypted form)
  • Bookings: property booked, holiday check in/check out dates, cost of the holiday, amounts paid, limited details of other people booked on the same holiday (names, gender, age range)
  • Marketing preferences: whether you wish to receive marketing information from us, and if so, by which methods (post, email, telephone, SMS)
  • Payment: method, the last four digits of card numbers, payment card expiry date, amounts collected, third party payment service provider references. Please note that we do not capture or store your full card details: payment is handled by our payment service providers (see below)
  • Browsing: historical searches, how you use our website and mobile apps, website experience user survey responses, the devices and IP addresses you use to access our services (operating system, browser). We collect this information so that we can continuously improve our website and our service to you
  • Holiday experience: any feedback you leave, responses to customer satisfaction surveys, whether you have a pet, interests (e.g. preferred holiday type such as dog friendly cottages)
  • Communication: recordings of your phone conversations with our staff (if applicable and generally only for staff training purposes), web chat messages, emails, customer service matters, responses to questionnaires, competition entries, your interaction with our marketing communications (clicking links in our marketing emails, for example – we track this to help ensure our communications are relevant and interesting)
  • Electronic identifiers: cookies, IP addresses. These electronic identifiers are essential to enable you to log into your online account and to assist you if you encounter difficulties using our online services. You can disable cookies if you wish, but this will hamper our ability to provide online services securely

How we collect personal information

We collect information in several ways, as follows:

  • From you - via the completion of forms on our website, or through contact via e-mail, social media, phone or in person
  • Your use of our website
  • Third party holiday providers you may book with, who advertise our properties
  • Your interaction with our marketing communications
  • Third party review services including Trip Advisor
  • Like many companies, when you visit our website, we also collect information about usage via cookies, and we also track user and traffic patterns; however, we do not collect personal information via cookies. More information on our use of cookies is detailed below.

How we use your personal information

We use your personal information to:

  • Manage your holiday booking
  • Manage your online account
  • Understand how to improve our services, to select and advise upon the best holiday properties to match your requirements and to provide the most relevant information and offers to you
  • Detect and prevent fraud or abuse of our services
  • Enable the display of the most appropriate adverts on our websites and on other websites and services where we place advertising
  • Communicate with you, including responding to your emails, messages on social media, web chat requests and handling customer service issues
  • Process your payments
  • With your permission, send you relevant marketing information such as details of special offers and new properties we think will be of interest to you
  • Manage competitions, promotions and special offers in which you participate
  • Make sure our servers and websites are operating correctly

Legal basis of processing

There are several grounds on which we will store and use your data, as follows:

  • Consent: for certain types of data processing (e.g. marketing activities), we rely on your consent to use your data. You may withdraw your consent at any time (see Your rights below)
  • Bookings: much of the time, our use of your data will be because of the holiday booking we manage on your behalf. We will usually retain relevant data for up to six years from the date the booking completes - usually the last day of your holiday
  • Legal obligations: we are under certain binding legal obligations, such as accounting to the government for tax and making financial records available for audit. In such cases, we are typically obliged to retain data for up to seven years from the date of the transaction
  • Legitimate interests: we use data to manage our operations and to make business process improvements. However, we will always ensure that our legitimate interests will never override your right to privacy.

How we share your personal information

We give some of your contact information to housekeepers, so they can get in contact with you regarding, for example, key collection. (We also give you their contact details, for the same reason).

However, we would note the following:

  • We store your data in certain cloud services provided by third parties. Those third parties do not however have access to your data.
  • We do not transfer your data outside the UK or the European Union

Any personal information we collect is only used by Sage and Sea.  We do not share personal data with any other third parties, other than noted above, unless we are required to do so by law.

Security of your data

We protect your data with various technology-based systems. We also regularly test and evaluate the security of our systems, updating safeguards as necessary. Our staff are trained in the importance of security and privacy and we treat breaches of confidentiality and privacy as disciplinary matters.

We have a system of retention periods in place to ensure that your information is only stored whilst it is required for the relevant purposes or to meet legal requirements. Where your information is no longer required, we will ensure it is disposed of or deleted in a secure manner.

Your rights

We generally use your data either on the basis of your consent or as a result of a holiday booking which you have placed with us. You have the right to withdraw your consent.  All of our marketing communications include an unsubscribe link, to make it easy to withdraw consent. If you have an online account with us, you may also log into our website to manage your marketing preferences.

If you are concerned about the processing of your data, please contact   If you are unhappy with our use of your data, you also have the right to make a complaint to the Information Commissioner’s Office, which supervises data protection in the UK.

At any time, you have the right to ask us:

  • to confirm whether we hold any of your personal data
  • to send you a copy of any personal data that we hold about you
  • to correct any inaccuracies in your personal data and to add relevant details where the personal data we hold is incomplete
  • to delete (to the extent possible) any of your personal data, where we are required by law to do so
  • to stop processing your personal data, where we are required by law to do so
  • to let you have a portable copy of the personal data we hold about you, where we are required by law to do so
  • to stop processing any of your personal data that we process on the basis of our legitimate interests
  • to stop sending you marketing material

Please note that when these rights are exercised, we will conduct identification checks in order to ensure your privacy is safeguarded. You will need to contact us by email or post, to exercise these rights.   Any request will be processed within 7 working days.

We will not contact you for marketing purposes by email, phone or text message unless you have given your prior consent.  We will not contact you for marketing purposes by post if you have indicated that you do not wish to be contacted.

Marketing Opt-Outs

You may opt-out of receiving marketing communications from us by contacting us at or in writing to the Data Controller Representative, Llys Dulas Estate Company Limited – Sage and Sea, Bretton House, Bell Meadow Business Park, Chester, CH4 9EP or by calling 01244 732920 and asking to speak to the Data Controller Representative.

You can also opt out of certain marketing communications through the following means:

  • Email:
    By following the unsubscribe link at the bottom of each marketing email or updating your preferences in your account (where applicable). Please note that if you do opt out, you may still be sent non-marketing messages, such as booking confirmations or balance reminders that would be relevant to the service we are providing to you.
  • Post:
    By following instructions from within the mailing itself or sending back to the sender address
  • Advertising on third party websites:
    You can opt out of personalised marketing from us on third party websites or apps by visiting the following links:

Please remember that if you change your preference it may take a short time for those preferences to become effective.


To comply with EU legislation that was introduced in May 2012, this section documents how our website might collect information from you.

‘Cookies’ are small pieces of information sent by an organisation to your computer and stored on your hard drive to allow that website to recognise you when you visit. Cookies are sometimes used to improve the website experience of a visitor to a website. They collect statistical data about your browsing actions and patterns but do not identify you as an individual. For example, we may use cookies to pre-fill some information on forms or to enable us to see what people view on the website and for how long. The use of cookies enables us to improve our website, deliver effective marketing and offer a more personalised service.

Cookies contain information that is transferred to your computer’s hard drive and then stored there and transferred to us where appropriate to help us to improve our website and the service that we provide to you.

You block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site.

You can find more information about the individual cookies we use and the purposes for which we use them below.

For more general information about cookies please visit

Cookies for Site tracking

Google Analytics

To enable us to monitor the usage of our website and the success of our marketing, we use Google Analytics, which uses a variety of cookies. These are used to track visitors and collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited.

For information on the cookies used by Google Analytics please visit

Payment service providers

In order to ensure your transactions are as secure as possible, we use the following company to process all card payments:

Sage Pay Europe Limited, North Park, Newcastle upon Tyne, NE13 9AA

Any Questions?

If you have any queries regarding any matters noted above, please do not hesitate to call us on 01244 732920 or e-mail

Special Offers

Occasionally, we have offers for special occasions such as Valentine’s day and Mother’s day ...

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